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Messaging
Keep Twitter from turning fans into foes
- By Judy Kirkland, Echo Point Marketing Partners
- 9/28/2009 - 1:00pm
- Messaging
Twitter is a great way to create fans. Unfortunately, unless you control your messaging, it's also a great way to turn those fans into foes.
Can messaging boost marketing ROI?
- By Judy Kirkland, Echo Point Marketing Partners
- 8/6/2009 - 9:00am
- Messaging
Customers who are merely satisfied will leave you for any competitor who can offer a lower price. Could changing the way you view marketing change “merely satisfied” customers into fans who are wild about you – at any price?
Re-think your messaging -- BEFORE it costs you customers
- By Judy Kirkland, Echo Point Marketing Partners
- 3/10/2009 - 3:30pm
- Strategy , Messaging , Branding
Why Land Rover's "luxury" tagline is out of step with the times -- and why you need to fix your own out-of-touch messaging before you're out of customers.
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