Ratings, reviews, social networking … Businesses know the value of using Web 2.0 to market products and services. But what happens when a competitor uses user-generated content against you?

“The death of traditional marketing” is all the buzz. But if you need to generate leads and close deals fast, killing traditional tactics could also kill cash flow.

Getting ready to create a website, business card or brochure? Think twice before you “save money” by using a template — it could end up costing you $100,000.

How is a boutique stocking up on new customers despite a grim economy and lousy retail climate?  With “Insider Trading” – a strategy that also works for CPAs, consultants, and just about every business!