
The morning after election day 2009 was probably not a particularly fun one in the White House. As noted in a first rate summary by John F. Harris and Jonathan Martin in
Politico, the outcomes of the Virginia and New Jersey gubernatorial races and even the New York City’s mayor race didn’t really go the President’s way. As an historical analysis by
Ruth Marcus in the Washington Post points out, it’s important to not over interpret the results, but one thing about the 2009 election results does seem clear. Voters who identify themselves as independents are looking for leaders who seem to address the issues that are most important to them.
As an example, since I live in Virginia, I had a pretty direct line of sight into the governor’s race here. The winner, Bob McDonnell, ran a very effective straight down the middle campaign centered on jobs, transportation, taxes and government spending. His opponent, Creigh Deeds, seemed to never get any traction on explaining exactly what his priorities would be if he was governor. (See
Dan Balz's post election analysis in the
Washington Post for more on this.)
In connecting the dots on the different races, I find myself looking for some common denominator lessons we can learn about effective leadership communications. After all, that’s what a campaign is ultimately about. In reviewing this week’s results, I’ve come up with four questions that I think leaders need to address either implicitly or explicitly if they hope to win over their followers. These strike me as important questions for any leader – not just political candidates – to address when they’re attempting to mobilize people in a challenging situation. Here are the questions: