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Fuel Net
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Sales blunders to avoid
- By Fuel Net
- 10/15/2009 - 9:30am
- Sales Management
Even the most seasoned executives make
blunders in the sales process that are easily correctible. Jim Lewis, author of Five Deadly Sins CEOs Make in Sales, recommends that you keep in mind these five selling sins:
Leaders drive change within an organization by providing inspiration
and direction for all to follow. Here are some tips on what leaders can
do to promote openness, honesty, and ethical behavior as part of a strategic communication plan:
Spending on cause-related-marketing, one of the latest marketing trends,
is projected to reach $1.57 billion this year, according to the IEG Sponsorship Report. How can a growing
business affordably rally support for a cause? Here are some ideas:
Despite the chaos of the
past 12 months, these 11 lessons can help you weather the storm:
Improve your worth
- By Fuel Net
- 10/9/2009 - 9:30am
- Leadership Skills
According to Robert H.
Thompson, author of The Offsite: A Leadership Challenge Fable,
people who commit to the following five
practices are dramatically more effective than those who cling to
outdated, mythical leadership styles:
Take the next step
- By Fuel Net
- 10/8/2009 - 9:30am
- Sales Management
Companies have trimmed fat, and are
scrambling to find a way to keep productivity on a steady climb. Steve Fretzin, president of Sales Results Inc.,
says the next goal should be to improve group performance. He offers these four tips:
According to author Bob Gilbreath, the secret to making your brand stand out is to create meaningful niche marketing
that improves peoples lives. Here are the things meaningful marketers know:
Help your customers
- By Fuel Net
- 10/6/2009 - 9:30am
- Sales Management
In today’s competitive marketplace, sales lead generation
is especially important. As a result, salespeople find themselves under
enormous pressure to sell better and faster. Here are some lead
generation tips to consider:
We present a case study on how one growing business attracted new
customers and promoted sustainable living through a partnership with
local farmers.
Networking is a cornerstone of sales lead generation and, by
extension, running a successful business. Steve Fretzin,
founder and president of Sales Results Inc., offers these four tips for successful networking:
To reduce stuffed
in-boxes, consumers are increasingly using spam filters
that block even the most legitimate opt-in email marketing. To make your targeted email marketing message resonate with customers and best prospects, consider these five tips:
Capitalize on your research
- By Fuel Net
- 9/30/2009 - 9:30am
- Sales Management
When it comes to understanding your market segments, government
statistics are among the best available sources of information. Here are some other smart ways to collect valuable customer research:
Earn lasting loyalty
- By Fuel Net
- 9/29/2009 - 9:30am
- Sales Management
Customer acquisition is an
investment, but profitability is built on customer retention. With the
economy floundering, it’s more important than ever to keep the
customers you have and build customer loyalty. Guy Maser offers these five tips:
In challenging times, it is possible to take a growing business to
the next level without breaking the bank. Here are some points to consider:
There’s one huge group, often overlooked, that
wields a massive influence on consumer spending in just about every
category: mothers. So how can a business go about reaching this influential group? Here are four key areas to pay attention to:
As growing businesses make do with smaller teams until the economy
turns around, people are stretched for time. That means meetings tied
to strategic communications must be productive. Here are five signs that a meeting could
be a time waster.
Diffuse the situation
- By Fuel Net
- 9/23/2009 - 9:30am
- Sales Management
Getting an irate customer or prospect to listen is a source of
frustration experienced by everyone in business. Often logic, flattery,
forcefulness, and even pleading lead nowhere. Author Mark Goulston offers these techniques to improve your customer service standards:
Digging for data
- By Fuel Net
- 9/22/2009 - 9:30am
- Sales Management
Customer research is to a growing business what a power cord is to an electrical
appliance — a necessity. Here are five surefire ways to collect valuable research:
There’s never been a more important time to be flexible and nimble in your business development strategy. Here are some tips to help growing
businesses stay relevant:
Identifying loyal customers
- By Fuel Net
- 9/18/2009 - 9:30am
- Sales Management
Using Web
survey software, a business can gain immediate access to
research, allowing it to quickly address customer issues. Jeffrey Henning, founder of Vovici,
which offers comprehensive survey software, says there are four areas a survey should
take into consideration:
in
the wake of the poor economy, many growing businesses are looking for
budget-friendly ways to get their business noticed and reach their
target audience as part of an effective brand-building strategy. Cher
Murphy, president of Cher Murphy PR, suggests these eight proven tactics:
We present a case study on how the owner of an independent
film company generated buzz for a new movie through social media.
Leave your customers breathless
- By Fuel Net
- 9/15/2009 - 9:30am
- Sales Management
According to authors Chip Bell and John Patterson, satisfactory isn’t good enough these days — customer service has to blow away the competition. Here are three ways
to build a legion of clamoring fans:
Get real
- By Fuel Net
- 9/14/2009 - 9:30am
- Sales Management
Consider these three tips for better customer service:
We present a case study on how one smart owner of a growing
business caught the attention of her target demographic through one of
the Web’s creative advertising techniques: video.
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