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You may be surprised at how much your business development plan can benefit from looking at what the Army does well. Here are three things the Army excels at, and the lessons they offer for you and your company:

Can you hear me now?

When it comes to strategic communications, success requires that you be aware of what others see and hear and how they respond to you. Author Stacey Hanke suggests these tips to communicate more effectively, no matter where you are:
Bob Burg and John David Mann, co-authors of The Go-Giver, offer these four tips for generating leads and increasing sales and referrals:

Show you care

Melinda Mallari, founder of Precision Market Services, offers these no-nonsense tips for better customer service:
There are many different kinds of direct email marketing messages that a business can send to subscribers. Emails can be promotional, informative, and/or inspirational, says Steve Adams, vice president of marketing for Protus.
How can long-standing business owners and first-time entrepreneurs survive these tough times? Author Jay Arthur suggests that you avoid these five business plan development mistakes:
Experts say e-newsletters are one of the greatest strategic marketing communication tools available for owners of growing businesses. Here are 10 suggestions to create an e-newsletter that will improve your business:
According to Steve Adams, vice president of marketing for Protus, the secret to meeting your goals for a direct email marketing campaign is to try and see things through your customers’ eyes:
If you create a culture of service in your company, according to author Kevin Stirtz, customer loyalty will follow. Here are four more tips for better customer service:

Fresh content Is king

A blog can help you rank higher in search engines, attract more traffic to your Web site, create repeat traffic, and generate leads and sales. Here are five ways to use a blog as part of a niche marketing plan:

Spring into action

In these uncertain economic times, your business probably has some strong prospects who have yet to take the next step and become customers. Here are five steps you can take to nudge them into action, without a significant marketing investment:
We present a case study on how one smart growing business landed more quality leads by improving its sales prospecting techniques.
Here are five selling errors that sales professionals would do well to avoid:
Committing to excellent customer service standards is a sure way for businesses of all sizes to stand out from the competition. Here are five tips for better customer service:

Boost your open rates

When it comes to permission-based email marketing, offering content of value can significantly boost your open rate. Here are five more tips to help your opt-in email marketing strategy make an impact:
Right now there are potential customers trying to decide whether or not to choose your business. As part of a business development strategy, here are some areas that can differentiate you from the competition:
Focusing on your customers is one of the sales techniques that work in today’s economy. Use these successful sales techniques to keep your focus on the prospect:
Drew Stevens, Ph.D., author of Split Second Selling, cites four cost-effective methods that sales professionals can use to gain a competitive advantage without blowing their budget:

Make a connection

Erin Ferree, founder of elf design, offers these brand-building tips for building a better connection with customers:

Get personal

The best way to strengthen your customers’ devotion to your brand is to treat them well, and with respect. Author Dave Ratner offers seven tips on how to improve your customer service standards:
We present a case study on how one growing business attracted new customers by moving to a new product line.

Make it a must-read

As the number of commercial messages hitting in-boxes increases, consumers are growing increasingly selective about which emails they choose to open. To ensure your communications are read, consider these opt-in email marketing tips:
Consultant George Cloutier’s controversial profits-at-any-price theories won’t sit well with everyone, but Cloutier is convinced that businesses can profit no matter what the economy is doing when owners implement business development strategies like the following:
When times are tough and customer dollars are scarce, the companies with excellent customer service standards weather the storm. Consider these tips for better customer service to keep your customers coming back:
“We are moving toward a pre-boom economy, and selling professionals and managers will need to be more efficient and more productive next year,” contends author and sales expert Drew Stevens, PhD. Here are some areas that will be affected: