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Fuel Net
Get answers to your most pressing marketing questions in fuelNet Monthly, your one-stop resource for effective communications strategies that result in secure, long-lasting customer relationships.. Learn more...
Articles by this Author
You may be surprised at
how much your business development plan can benefit from looking at
what the Army does well. Here are three things the Army excels at, and the lessons
they offer for you and your company:
When it comes to strategic communications,
success requires that you be aware of what others see and hear and how
they respond to you. Author Stacey Hanke suggests these tips to communicate more effectively, no matter where you are:
Go-givers sell more
- By Fuel Net
- 2/5/2010 - 9:30am
- Sales Management
Bob Burg and John David Mann, co-authors of The Go-Giver, offer these four tips for generating leads and increasing sales and referrals:
Show you care
- By Fuel Net
- 2/4/2010 - 9:30am
- Sales Management
Melinda Mallari, founder of Precision Market Services, offers these no-nonsense tips for better customer service:
There are many different kinds of direct email marketing
messages that a business can send to subscribers. Emails can be
promotional, informative, and/or inspirational, says Steve Adams, vice
president of marketing for Protus.
How can long-standing business owners and first-time
entrepreneurs survive these tough times? Author Jay Arthur suggests that you avoid these five business plan development mistakes:
Experts say e-newsletters are one of the greatest strategic marketing communication tools available for owners of growing businesses. Here are 10 suggestions to create an e-newsletter that will improve your business:
According to Steve Adams, vice president of marketing for Protus, the secret to
meeting your goals for a direct email marketing campaign is to try and see things through your customers’ eyes:
Serve your customers
- By Fuel Net
- 1/28/2010 - 9:30am
- Sales Management
If you create a culture of service in your company, according to author Kevin Stirtz, customer
loyalty will follow. Here are four more tips for better customer
service:
A blog can help you rank higher
in search engines, attract more traffic to your Web
site, create repeat traffic, and generate leads and
sales. Here are five ways to use a blog as part of a niche marketing plan:
In these uncertain economic times, your business probably has some strong prospects who
have yet to take the next step and become customers. Here are five steps you can
take to nudge them into action, without a significant marketing investment:
Sold on strategic sales
- By Fuel Net
- 1/25/2010 - 9:30am
- Sales Management
We present a case study on how one smart growing business landed more quality leads by improving its sales prospecting techniques.
Close the sales gaps
- By Fuel Net
- 1/22/2010 - 9:30am
- Sales Management
Here are five selling errors that sales professionals would do well to avoid:
Don’t drop the ball
- By Fuel Net
- 1/21/2010 - 9:30am
- Sales Management
Committing to excellent customer service standards is a sure way for businesses of all sizes to stand out from
the competition. Here are five tips for better customer service:
When it comes to permission-based email marketing,
offering content of value can significantly boost your open rate. Here
are five more tips to help your opt-in email marketing strategy make an impact:
Right now there are potential customers trying to decide whether or
not to choose your business. As part of a business development strategy, here are some areas that can differentiate you from the competition:
Fearless prospecting
- By Fuel Net
- 1/18/2010 - 9:30am
- Sales Management
Focusing on your customers is one of the sales techniques
that work in today’s economy. Use these successful sales techniques to keep your focus on the prospect:
Focus on education
- By Fuel Net
- 1/15/2010 - 9:30am
- Sales Management
Drew Stevens, Ph.D., author of Split Second Selling,
cites four cost-effective methods that sales professionals can use to
gain a competitive advantage without blowing their budget:
Erin Ferree, founder of elf design, offers these brand-building tips for building a better connection with customers:
Get personal
- By Fuel Net
- 1/13/2010 - 9:30am
- Sales Management
The
best way to strengthen your customers’ devotion to your brand is to
treat them well, and with respect. Author Dave Ratner offers seven tips on how to improve your customer service standards:
We present a case study on how one growing business attracted new customers by moving to a new product line.
As the number of commercial messages hitting
in-boxes increases, consumers are growing increasingly selective about
which emails they choose to open. To ensure your communications are
read, consider these opt-in email marketing tips:
Consultant George Cloutier’s controversial profits-at-any-price theories won’t sit well with everyone, but Cloutier is
convinced that businesses can profit no matter what the economy is
doing when owners implement business development strategies like the following:
Take ownership
- By Fuel Net
- 1/5/2010 - 9:30am
- Sales Management
When times are tough and customer dollars are scarce, the companies with excellent customer service
standards weather the storm. Consider these tips for better customer service to keep your customers coming back:
Sales trends for 2010
- By Fuel Net
- 1/4/2010 - 9:30am
- Sales Management
“We are moving toward a pre-boom economy, and selling professionals and
managers will need to be more efficient and more productive next year,” contends author and sales expert Drew
Stevens, PhD. Here are some areas that will be affected:
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