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Fuel Net
Get answers to your most pressing marketing questions in fuelNet Monthly, your one-stop resource for effective communications strategies that result in secure, long-lasting customer relationships.. Learn more...
Articles by this Author
Armed with a clear and
compelling vision, you can lead your organization to achieve that
result as part of a strategic communications plan. Author Kim Marcille explains three ways a strategic vision can help your organization:
To help ensure your email marketing messages get across, avoid these four mistakes:
Author Mark
Magnacca suggests ways that individuals and businesses can
capitalize on an understanding of the “So What Mindset” to succeed in
even the toughest economic times:
We present a case study on how one growing business improved its fulfillment process through a customized online service.
Make the right hires
- By Fuel Net
- 11/16/2009 - 9:30am
- Sales Management
Hiring successful sales
employees is especially critical to the success of a business. Steve Fretzin, president of the search firm team discovery offers these five effective sales management techniques:
With a little innovation, postcards can break through the clutter and
deliver direct mail advertising messages to your audience
instantaneously. Here are eight powerful ways to use postcards:
When it comes to meetings, an important part of a company’s internal strategic communications
plan, the question of productivity is often a huge issue. Here are five common meeting pitfalls and how you can fix them:
Alumni
programs have become crucial for customer relationship building, strengthening brands, and recruiting the best and brightest. Consider these tips for building your own alumni program as part of a relationship marketing plan:
More than two-thirds of the world’s online population visits social networking and blogging
sites. Reaching this captive audience can lead to greater credibility,
more exposure, and higher sales. If you’re considering SMM, be sure to
avoid these five mistakes:
August Turak explains how Trappist monks are guided by a management
philosophy that has six basic tenets, applicable to companies large and
small:
Greening your business is not only one of the latest marketing trends,
but it’s also a smart move, especially during an economic downturn.
Here are three tips to lessen your carbon footprint and save your business some money:
Here are some ways to get closer as
part of your customer relationship building efforts:
Break old patterns
- By Fuel Net
- 11/4/2009 - 9:30am
- Sales Management
We present a case study on how one growing business boosted sales lead generation by recharging employees’ creative batteries.
Studies show that most growing businesses plan to maintain or increase
spending on marketing and business development in the months ahead as
the economy recovers. Here are five small business development tips to help you become more competitive in 2010:
Offering genuinely valuable information is
one of the best ways to strengthen bonds with existing customers and
reach out to new ones. Here are five strategic ways to do it:
If you don’t know how to harness the power of social
networking, you can be left out in the cold, says Steve Fretzin,
founder and president of Sales Results Inc. He offers these tips:
How do you determine the right color palette so that your corporate identity
sends the right message to potential customers? Erin Ferree, founder of
elf design, offers these recommendations:
Be a calming influence
- By Fuel Net
- 10/28/2009 - 9:30am
- Sales Management
Author Maribeth Kuzmeski offers these tips to
keep your customer retention program strong and build long-lasting customer relationships:
Consider these nine tips to help improve the stature — and performance — of marketing within your company:
Author Robin Fisher Roffer offers these
tips to help you highlight those qualities that make you different and more
desirable than your competitors.
Here are five smart ways to
get customers to champion your cause-related-marketing efforts:
Convince your customers
- By Fuel Net
- 10/22/2009 - 9:30am
- Sales Management
In his book, Influence: Science and Practice, Dr. Robert Cialdini shares six rules for successful persuasion, each
one the result of detailed scientific research. Use these six principles to be more persuasive in your business dealings:
Author Steven S. Little says that companies that duck the immediate dangers of the economic downturn and
put themselves in a position to recover once
the dust settles will be the ones on top in the end.
While the unit cost of a creative direct mail campaign is often higher than that for many online marketing
efforts, direct mail advertising has four unique strengths that online marketing can’t quite match.
Here’s a four-step procedure for getting the
information you need to write persuasive, fact-filled copy. This
technique should be helpful to copywriters, account executives, and ad
managers alike.
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