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Fuel Net
Get answers to your most pressing marketing questions in fuelNet Monthly, your one-stop resource for effective communications strategies that result in secure, long-lasting customer relationships.. Learn more...
Articles by this Author
Greening your business is not only one of the latest marketing trends,
but it’s also a smart move, especially during an economic downturn.
Here are three tips to lessen your carbon footprint and save your business some money:
Here are some ways to get closer as
part of your customer relationship building efforts:
Break old patterns
- By Fuel Net
- 11/4/2009 - 9:30am
- Sales Management
We present a case study on how one growing business boosted sales lead generation by recharging employees’ creative batteries.
Studies show that most growing businesses plan to maintain or increase
spending on marketing and business development in the months ahead as
the economy recovers. Here are five small business development tips to help you become more competitive in 2010:
Offering genuinely valuable information is
one of the best ways to strengthen bonds with existing customers and
reach out to new ones. Here are five strategic ways to do it:
If you don’t know how to harness the power of social
networking, you can be left out in the cold, says Steve Fretzin,
founder and president of Sales Results Inc. He offers these tips:
How do you determine the right color palette so that your corporate identity
sends the right message to potential customers? Erin Ferree, founder of
elf design, offers these recommendations:
Be a calming influence
- By Fuel Net
- 10/28/2009 - 9:30am
- Sales Management
Author Maribeth Kuzmeski offers these tips to
keep your customer retention program strong and build long-lasting customer relationships:
Consider these nine tips to help improve the stature — and performance — of marketing within your company:
Author Robin Fisher Roffer offers these
tips to help you highlight those qualities that make you different and more
desirable than your competitors.
Here are five smart ways to
get customers to champion your cause-related-marketing efforts:
Convince your customers
- By Fuel Net
- 10/22/2009 - 9:30am
- Sales Management
In his book, Influence: Science and Practice, Dr. Robert Cialdini shares six rules for successful persuasion, each
one the result of detailed scientific research. Use these six principles to be more persuasive in your business dealings:
Author Steven S. Little says that companies that duck the immediate dangers of the economic downturn and
put themselves in a position to recover once
the dust settles will be the ones on top in the end.
While the unit cost of a creative direct mail campaign is often higher than that for many online marketing
efforts, direct mail advertising has four unique strengths that online marketing can’t quite match.
Here’s a four-step procedure for getting the
information you need to write persuasive, fact-filled copy. This
technique should be helpful to copywriters, account executives, and ad
managers alike.
Sales blunders to avoid
- By Fuel Net
- 10/15/2009 - 9:30am
- Sales Management
Even the most seasoned executives make
blunders in the sales process that are easily correctible. Jim Lewis, author of Five Deadly Sins CEOs Make in Sales, recommends that you keep in mind these five selling sins:
Leaders drive change within an organization by providing inspiration
and direction for all to follow. Here are some tips on what leaders can
do to promote openness, honesty, and ethical behavior as part of a strategic communication plan:
Spending on cause-related-marketing, one of the latest marketing trends,
is projected to reach $1.57 billion this year, according to the IEG Sponsorship Report. How can a growing
business affordably rally support for a cause? Here are some ideas:
Despite the chaos of the
past 12 months, these 11 lessons can help you weather the storm:
Improve your worth
- By Fuel Net
- 10/9/2009 - 9:30am
- Leadership Skills
According to Robert H.
Thompson, author of The Offsite: A Leadership Challenge Fable,
people who commit to the following five
practices are dramatically more effective than those who cling to
outdated, mythical leadership styles:
Take the next step
- By Fuel Net
- 10/8/2009 - 9:30am
- Sales Management
Companies have trimmed fat, and are
scrambling to find a way to keep productivity on a steady climb. Steve Fretzin, president of Sales Results Inc.,
says the next goal should be to improve group performance. He offers these four tips:
According to author Bob Gilbreath, the secret to making your brand stand out is to create meaningful niche marketing
that improves peoples lives. Here are the things meaningful marketers know:
Help your customers
- By Fuel Net
- 10/6/2009 - 9:30am
- Sales Management
In today’s competitive marketplace, sales lead generation
is especially important. As a result, salespeople find themselves under
enormous pressure to sell better and faster. Here are some lead
generation tips to consider:
We present a case study on how one growing business attracted new
customers and promoted sustainable living through a partnership with
local farmers.
Networking is a cornerstone of sales lead generation and, by
extension, running a successful business. Steve Fretzin,
founder and president of Sales Results Inc., offers these four tips for successful networking:
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