Marc Wagenheim

Marc Wagenheim is product marketing director for Hallmark Business Expressions, a subsidiary of Hallmark Cards, Inc. Created by the company that has helped people express themselves for nearly a century, Hallmark Business Expressions offers businesses that same knowledge and expertise in business greeting cards. The Hallmark Business Expressions site offers a full line of Everyday and Holiday greeting cards for businesses and a variety of personalization, custom design and mailing services.

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A recent, independent survey conducted for Hallmark Business Expressions proves sending business greeting cards strengthens relationships with customers, prospects and employees. To implement an effective business greeting card strategy, use the following tips to ensure your company’s goodwill gesture is received in the same spirit it is given.