Leading Gen Y workers can be a baffling experience. "How do you find the good capital ‘G’ ones?” laments one leader. You may not find them, but you may be able to train them. Teach them skills they need, including the values of your organization.

The two biggest comp and benefits myths about Generation Y employees—your youngest workers—are that they don’t care about money … and that they care only about money. They want more than that. In fact, they want way more. Use their demands as a negotiating tool, and watch the productivity of these young, tech-savvy go-getters soar in response.