Mequoda Group

Mequoda Group is a unique and innovative company, dedicated to helping website publishers of all sizes use the Internet to reach their full potential. We have brought together publishing industry veterans and information architecture experts to create a unique road map for creating successful websites.

 Articles by this Author

The #1 way to get your pages listed on page one in any search engine is to have a substantial number of inbound and outbound links. Getting your site on page #1 in search engines means that your content, products and brand are being found and explored.
Find bloggers that have written about your competitors, are interested in your niche, and give their honest opinions. After you’ve found your posse, use these 3 steps to get them on your side...
Press releases might do the job for many announcements, but dedicated event websites do a better job at getting the word out, increasing visibility and even getting found in search engines.
Lots of marketers plan viral marketing campaigns, but how many really end up working? Why are marketers having such a hard time with viral marketing? Why can't they seem to trigger a word-of-mouth epidemic?
Being an online evangelist is really about relationships—building your presence on the Web, interacting with the online community, and social networking. It's about being the face of your company or product and communicating with your users and potential users, because they're already talking about you.