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Demand Metric
Demand Metric is a management advisory firm dedicated to building
Practical Tools and delivering Best Practices to Sales & Marketing
executives in mid-sized enterprises.Download hundreds of practical, time-saving tools at www.DemandMetric.com.
Articles by this Author
Achieving Brand Consensus
- By Demand Metric
- 9/1/2001 - 5:00pm
- Marketing
Successful branding, or re-branding, requires that key stakeholders
are involved in a democratic process to agree on what the new brand
will be. However, working with every stakeholder throughout the process
is simply impossible. Read this Research Note to learn how you can
achieve consensus on your brand.
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