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Bob Bly
Bob Bly is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing. There are so many copywriters out there today; it isn't hard to find one. The real challenge is finding one who has the know-how needed to "get it" when it comes to direct response copy — especially for writing landing pages, emails, white papers, direct mail, and other long-copy assignments.
For a free, no-obligation cost estimate, call Bob at (201) 385-1220 or visit him online at Bly.com.
Articles by this Author
Most Internet marketers I know who use landing pages to make direct sales online focus on conversion: getting the maximum number of visitors to the landing page to place an order for the product being advertised.
In November 2006, at the annual conference of the American Writers and Artists, Inc., search engine optimization (SEO) copywriter Heather Lloyd-Martin shared her methodology for writing Web pages optimized for organic search.
I may be wrong. I frequently am. But there are three Web metrics people seem overly concerned with that I just don’t worry about.
During my nearly a quarter century as a copywriter and marketing consultant, I have observed that business owners and managers fall into one of four categories as far as their competence and skill in marketing is concerned.
When I first got into direct marketing, I took a course in direct mail copywriting with legendary copywriter Milt Pierce at New York University. He explained a phenomenon called RECENCY, part
of a formula called “RFM” — for “recency, frequency, and monetary.”
Your direct mail piece does well. Really well. Should you mail the same piece again? And when?
Thanks to online chat rooms, forums, and discussion groups, you can now gain a quick understand of the mindset of virtually any market or group of prospects that uses or congregates on the Internet.
It’s common knowledge that “free” is the most powerful word — and the most irresistible offer — in direct marketing. But can you guess the second-most powerful word or phrase — and the second most irresistible offer? It’s “one dollar.”
Internet direct mail typically generates a response rate between 1 and 20 percent. The copy in your e-mail plays a big role in whether your e-marketing message ends up at the bottom or the top of that range. Here are 15 proven techniques...
As we rapidly gain experience and test results from Internet direct mail, we are learning more every day about what works in this new medium. Here are some techniques that seem to be successful in increasing click-throughs and conversions.
“What works best in e-mail marketing?” I got asked for the umpteenth time the other day. “Long copy or short copy?” It’s a quandary for direct marketers much more so than general marketers. Here’s why:
Many marketers believe that offering a “free seminar” to their prospects will boost sagging direct mail response rates and make their company stand out from the crowd. But beware. The free seminar strategy is not as easy as it appears.
Is the “information explosion” a good thing for information marketers? Actually, it’s a mixed blessing.
Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here's a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company.
Suppose you had responded to an advertisement from a manufacturer of forged steel valves and requested more information. How would you react to this reply?
Poorly written manuals have plagued computer users for decades. Here are 10 guidelines for your manual writers to live by.
Direct mail, in the hands of a knowledgeable pro, can be a powerful promotion that builds an awareness of an event. Here are 10 proven techniques for creating direct mail that works.
I’ve received a ton of unsolicited advice on how to make my Web site better. Unfortunately, more than 90 percent of their suggestions are almost totally off the mark … and would be a complete waste of my time and money.
If you've ever heard your instructions, advice, or presentation repeated to you in distorted form by an employee, coworker, or colleague, you know what I’m talking about. The success of many of our business activities depends on how well we listen.
To succeed in the corporate world, technical types have to learn to live with — even serve — nontechies. This article gives tips to help you get along with — and maybe even learn to like — people, whether the same as us or different.
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