|
|
Bob Bly
Bob Bly is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing. There are so many copywriters out there today; it isn't hard to find one. The real challenge is finding one who has the know-how needed to "get it" when it comes to direct response copy — especially for writing landing pages, emails, white papers, direct mail, and other long-copy assignments.
For a free, no-obligation cost estimate, call Bob at (201) 385-1220 or visit him online at Bly.com.
Articles by this Author
YOU — a Highly Paid Blogger?
- By Bob Bly
- 8/25/2009 - 2:30pm
- Marketing , Career Management
We constantly hear about this blogger or that blogger getting paid big bucks to blog or landing a lucrative book deal based on their blog (I actually did the latter myself). But these lucky rich bloggers are decidedly the exception, not the rule.
I saw an e-mail exchange today between a famous sales trainer and a successful information marketer and copywriter. In it, the sales trainer arrogantly proclaimed: “Marketing is for people who can’t sell.”
As I see it, the potential of blogging as a negative force hurting your product sales is actually greater than its potential as a positive force spurring sales.
A survey of 741 small and mid-size businesses (SMBs) by Breeding Business Information (BBI) revealed that SMBs prefer print over the Internet as a source of product information.
The Internet is where it’s at in marketing today, and online video is exploding.
During a recession, many businesses experience a decrease in revenues. Amazingly, a number are implementing what has to be the stupidest recession-fighting business strategy ever devised: charging customers MORE to make up for the lost revenue.
The problem with SEO copywriting is that the mandate to use keywords according to various rules set forth by SEO experts can result in awkward, ineffective, suboptimal copy.
There
are proven techniques you can use to increase any ads pulling power, whether your main goal is inquiries or
image. Here are 31 techniques that can work for you.
Here’s
a question I’ve been curious about: should marketers add blogging to
their arsenal of marketing tactics? Or
is it — as I suspect — an utter waste of time? A pure vanity publication that
won’t pay you back for your effort?
A guide to writing successful brochures, incorporating several professional perspectives.
Marketers gain the most mileage from their corporate brochures when they focus on the reader — and on how the company can solve customer problems.
Successful direct mail doesn’t depend on fancy, four-color design or “creative” copy.
How do you drive traffic to your Web site without burning through your available cash in a couple of weeks? Here are 8 cost-effective ways to get hits to your site.
My monthly e-zine, including copy and layout, takes me just an hour or two per issue to complete from start to finish. I want to share the formula with you, so you can
produce an effective e-zine of your own.
“...How do I get traffic to my site?” one client asked recently. “And if I want to sell... using e-mail marketing, who do I send the e-mails to?” Here is one online marketing methodology that has been proven effective...
I’ve started working on a major long-term project. The book, tentatively titled The Persuasion Manifesto (the name a copycat of the pretentious Cluetrain Manifesto), is a compilation of the most successful persuasive communications techniques ever developed.
People frequently ask me to recommend my 10 favorite marketing books. Here they are.
Here’s one Yellow Pages advertising technique that may work for you. I learned it from my dad.
To define what constitutes good print advertising, we begin with what a good print ad is not.
In a recent DM News column, I apparently offended a segment of the blogging community by suggesting that perhaps blogs might be “an utter waste of time … ” Here’s what all the hoopla has taught me so far:
Why does one ad make a lasting impression and sell merchandise, while another falls flat and doesn’t generate enough revenue to pay its own cost? Virtually all persuasive copy contains the eight elements described in this article.
Perhaps the oldest — and most widely embraced — rule for writing direct response copy is, “Stress benefits, not features.” But even this sacred commandment doesn’t always hold true.
Your DM copy must work hard to build the credibility that will get the
reader to trust you enough to order and rely on your information. Here
are some techniques copywriters use to establish credibility quickly in
their mailings:
The majority of professional practices are unsuccessful with direct mail — largely because they do not understand how it works or how to use it. Following are some suggestions on how to successfully use direct mail for consulting or professional services.
Short letters — one or two pages — usually work best. Executives don’t have time to wade through a lengthy sales pitch. Exceptions: subscriptions, seminars, and some other mail-order offers.
FREE Special Reports
Workplace Violence Prevention ToolkitOvertime Labor Law: 6 FLSA Compliance Tips
Salary Negotiating 101: 7 secrets
Maternity Leave Laws: 7 guidelines
Employment Background Check Guidelines
FMLA Intermittent Leave: 5 guidelines
Best-Practices Leadership:
Team Management Tips
Workplace Conflict Resolution:
10 ways to manage employee conflict
14 Tips on Business Etiquette:
Setting a professional tone with co-workers, clients and customers
Office Communication Toolkit: 10 tips for managers
The Office Organizer: 10 tips
Effective Performance Review: Examples and Tips
Small Business Tax Deduction Strategies
Expert Bloggers
|
|
