Judy Kirkland, Echo Point Marketing Partners

Every day, 61 million local searches are conducted online. Clearly, if your business isn’t visible in search results, you’re losing out to competitors that are visible.There are many ways to make your business search friendly. But one of the quickest, easiest and free ways to boost your search visibility is by making smart use of “tags.”

{ 0 comments }

Consumers spend 80% of their income within 20 miles of home. That means your marketing should cover at least a 20-mile radius.

{ 0 comments }

The most recent Epsilon Email trends and benchmarks study shows average open rates for marketing “e-blasts” is 22.1%, with the average click-through clocked at 6.5%. Unlike many metrics in this economy, these figures are up from a year ago!

{ 0 comments }

The average person reads 250 words per minute. Looking at your web analytics, determine how long people stay on your site …

{ 0 comments }

A strong image can help businesses survive a weak economy. Could your web site, logo or other “brand” ambassador use polishing? Don’t let the price stop you!

{ 0 comments }

With studies showing 701% ROI for online press releases, this tactic belongs in your marketing plan. Online distribution sites like PRWire and PRWeb offer per-release pricing as low as $80 …

{ 0 comments }

Standing out from dozens of other e-mails means having a strong subject line. You can have a longer subject, but make sure you hit the “beef” (buzzword, attention grabber, etc.) within the first 25 characters. Think about that viewing window, too …

{ 0 comments }

If you need more hyperlinks pointing to your site, try this: Google 20 keywords clients use to find you. Send an e-mail to contacts at those sites explaining the synergies between your services and ask to trade links.

{ 0 comments }

The 10th annual Trust Barometer study conducted by the Edelman PR firm shows that trust in businesses has plummeted. Factor that into your marketing! Besides showcasing “trust” factors like years in business and client testimonials, be more transparent in showing clients your business practices.

{ 0 comments }

Remember the Yellow Pages slogan “Let your fingers do the walking"? Well, forget walking! Instead, check out these web sites that let your fingers do the digging, prospecting and streamlining to help your business grow.

{ 0 comments }

Page 3 of 4« First...234