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Articles by Carmine Gallo
A communication skills coach for the world's most admired brands, Carmine helps leading executives tell their brand stories through public presentations, media interviews, and public speaking opportunities. Carmine’s clients make news every day, using many of the message points that he helps create. He also conducts workshops in communications and leadership, as well as crisis communications. Carmine is an Emmy award-winning television anchor, a popular keynote speaker, and author of several bestselling books, including Fire Them Up, The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs.
Carmine Gallo
You might have heard of foursquare, the location-based social media tool. But if you’re not using it for business, you’re missing out on a powerful marketing and engagement tool that can help any business—large or small—tell its brand story to a new category of consumer.
Giving great presentations requires skill, work and practice. So if you want to take the easy way out and look like a rank amateur, here are 15 surefire tips to guarantee that you leave a really bad impression.
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After watching Garth Brooks captivate a crowd recently, I realized that I had not watched a concert. Instead, I had witnessed a magnificent presentation of his “product”—his songs. I also realized that the way this showman delivered his material carries valuable lessons for communicators in any field.
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Fearing public speaking is common and a lot of us would rather avoid it altogether. But there are effective ways to prepare yourself for the big moment. The key is not to try to completely eliminate fear but to accept it, reframe it and control it.
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As customer satisfaction scores continue to decline, take a page from the Ritz-Carlton playbook to motivate your team and to improve the service you offer your customers.
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Few people are more closely associated with innovation than Apple co-founder, Steve Jobs. Through interviews with Apple employees, experts and analysts, as well as Jobs’ own words, I discovered seven principles largely responsible for Jobs’ breakthrough success.
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