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Carmine Gallo

You might have heard of foursquare, the location-based social media tool. But if you’re not using it for business, you’re missing out on a powerful marketing and engagement tool that can help any business—large or small—tell its brand story to a new category of consumer.

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Giving great presentations requires skill, work and practice. So if you want to take the easy way out and look like a rank amateur, here are 15 surefire tips to guarantee that you leave a really bad impression.

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After watching Garth Brooks captivate a crowd recently, I realized that I had not watched a concert. Instead, I had witnessed a magnificent presentation of his “product”—his songs. I also realized that the way this showman delivered his material carries valuable lessons for communicators in any field.

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Fearing public speaking is common and a lot of us would rather avoid it altogether. But there are effective ways to prepare yourself for the big moment. The key is not to try to completely eliminate fear but to accept it, reframe it and control it.

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As customer satisfaction scores continue to decline, take a page from the Ritz-Carlton playbook to motivate your team and to improve the service you offer your customers.

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Few people are more closely asso­ciated with innovation than Apple co-founder, Steve Jobs. Through interviews with Apple employees, experts and analysts, as well as Jobs’ own words, I discovered seven principles largely responsible for Jobs’ breakthrough success.

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