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Bob Bly

Many marketers believe that offering a “free seminar” to their prospects will boost sagging direct mail response rates and make their company stand out from the crowd. But beware. The free seminar strategy is not as easy as it appears.

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Is the “information explosion” a good thing for information marketers? Actually, it’s a mixed blessing.

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Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here’s a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company.

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Suppose you had responded to an advertisement from a manufacturer of forged steel valves and requested more information. How would you react to this reply?

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Poorly written manuals have plagued computer users for decades.  Here are 10 guidelines for your manual writers to live by.

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Direct mail, in the hands of a knowledgeable pro, can be a powerful promotion that builds an awareness of an event.  Here are 10 proven techniques for creating direct mail that works.

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I’ve received a ton of unsolicited advice on how to make my Web site better.  Unfortunately, more than 90 percent of their suggestions are almost totally off the mark … and would be a complete waste of my time and money.

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If you’ve ever heard your instructions, advice, or presentation repeated to you in distorted form by an employee, coworker, or colleague, you know what I’m talking about.  The success of many of our business activities depends on how well we listen.

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To succeed in the corporate world, technical types have to learn to live with — even serve — nontechies. This article gives tips to help you get along with — and maybe even learn to like — people, whether the same as us or different.

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