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Articles by Bob Bly
Bob Bly is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing. There are so many copywriters out there today; it isn't hard to find one. The real challenge is finding one who has the know-how needed to "get it" when it comes to direct response copy — especially for writing landing pages, emails, white papers, direct mail, and other long-copy assignments.For a free, no-obligation cost estimate, call Bob at (201) 385-1220 or visit him online at Bly.com.
Bob Bly
It’s trendy today to say that traditional marketing doesn’t work anymore. The
“new marketing” gurus tell us that, instead of “marketing speak”
(traditional sales materials), we should use one of two things to do
our selling. But … isn’t there some point where you have to leave the cozy world of
publishing free content and chatting — and actually get down to some
selling?
Novelist Ian McEwan doesn’t like the fact that you can post your opinion of his books on Amazon.com. “I don’t have much time for the kind of site where readers do all the
reviewing,” says McEwan in an interview with Time magazine (6/18/07, p.
6).
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The voice-over in a recent KFC commercial for their thighs and drumstick bucket says the chicken now contains “less” transfat. Less than what? Less doesn’t mean anything unless you say what it has less fat than.
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My colleagues Michael Stelzner and David Scott Meerman are, like me, advocates of marketing with content. But a recent article suggests that our approach is all wrong.
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According to an article in Training & Development magazine (7/07,
p. 20), senior executives attend fewer training classes than other
corporate employees.
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The hidden danger in political advertising centered on a candidate’s
ideology is that voters will misinterpret it, disagree with it, or both.
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The cover story in this month’s issue of Training & Development magazine is “Metrics and Measurement: Do They Matter?” The article argues in favor of measuring success in sales training and performance … vs. (I would guess) NOT measuring it. The fact that the headline is phrased as a question implies that there
are people who are AGAINST measuring the results generated through
sales training.
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After nearly 3 decades in marketing, I’ve come to the conclusion that the easiest job in marketing is market research.
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A woman on a talk radio show admitted to stealing sugar packets from her local Starbucks. But she expressed no shame. Indeed,
she felt the theft was justified by the outrageous prices Starbucks
charges for a cup of coffee, calling her pilfering a “condiment
subsidy.”
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I am obsessed with not wasting time and being as productive as I can. After all, my income is directly linked to my ability to produce quality work at a rapid rate.
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