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What incentives should we offer to employees who bring in new business?

By John Wilcox, Moderator
11/3/2009 - 2:30pm
Employee Relations , The HR Specialist Forum , Sales Management , People Management , Marketing , Human Resources

John Wilcox, Moderator

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John Wilcox is senior editor of 15 HR Specialist newsletters covering employment law, compensation and benefits, as well as theHRSpecialist.com. A journalist who has covered HR, training, organization development and business management for more than 15 years, John keeps his finger on the pulse of what’s working in HR through daily contact with some of the nation’s top HR pros, business people and employment law attorneys.

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We're looking to create an incentive plan for all rank-and-file employees who bring in leads that help us land new business. (That's already part of our sales force's job, so they would be excluded.) What kind of incentives work best? I'm assuming cash is popular—so how much? How should we track our incentive program?—Bill M., Las Vegas

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