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- E-mails: Think SHORT!
E-mails: Think SHORT!
- By Judy Kirkland, Echo Point Marketing Partners
- 8/31/2009 - 3:00pm
- Office Technology , Marketing
Judy Kirkland, Echo Point Marketing Partners
As co-founder of EchoPoint Marketing Partners, Judy Kirkland creates systems and toolkits that empower businesses to make marketing far simpler and far more successful. Drawing on an award-winning track record in B2B, B2C and B2G markets, Judy teaches clients how to develop an “echo point” — their own unique value proposition and brand — to determine what to spend, what to say and what biggest-bang tactics to use in online, print, broadcast and face-to-face marketing.
Before co-founding EchoPoint Marketing Partners, Judy enjoyed more than twenty years of success as a nationally known marketing consultant and copywriter for clients ranging from start-ups to Fortune 100 companies. In addition to her YodelPoint.com blog, she is a regular contributor to newsletters and ezines in the fields of franchise marketing, custom media, search marketing, and how to market small businesses and professional services firms.
Standing out from dozens of other e-mails means having a strong subject line. You can have a longer subject, but make sure you hit the “beef” (buzzword, attention grabber, etc.) within the first 25 characters.
Think about that viewing window, too, which let’s people see the first few lines of the message before they actually click it open. Make sure you present the most important part of your message first so it’s visible in that window.
Plus, have you seen how e-mail displays on an iPhone or BlackBerry? It’s small and those great HTML photos may not even display, so make sure your copy is strong enough to stand on its own.
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