Is your business trustworthy?

By Judy Kirkland, Echo Point Marketing Partners
8/28/2009 - 11:00am
Office Technology , Marketing

Judy Kirkland, Echo Point Marketing Partners

As co-founder of EchoPoint Marketing Partners, Judy Kirkland creates systems and toolkits that empower businesses to make marketing far simpler and far more successful. Drawing on an award-winning track record in B2B, B2C and B2G markets, Judy teaches clients how to develop an “echo point” — their own unique value proposition and brand — to determine what to spend, what to say and what biggest-bang tactics to use in online, print, broadcast and face-to-face marketing.

Before co-founding EchoPoint Marketing Partners, Judy enjoyed more than twenty years of success as a nationally known marketing consultant and copywriter for clients ranging from start-ups to Fortune 100 companies. In addition to her YodelPoint.com blog, she is a regular contributor to newsletters and ezines in the fields of franchise marketing, custom media, search marketing, and how to market small businesses and professional services firms.

View all articles by Judy Kirkland, Echo Point Marketing Partners

The 10th annual Trust Barometer study conducted by the Edelman PR firm shows that trust in businesses has plummeted. Factor that into your marketing! In addition to showcasing “trust” factors like years in business and client testimonials, be more transparent in showing clients your business practices.

Plus, Edelman's Mark Shadle emphasizes the value of using multichannel communications—especially online—to build trust and credibility. Also, participate in business-focused social networks and increase face-to-face communication.

View the study on YouTube:"Richard Edelman’s Trust Presentation."