Need links? Get popular, fast!

By Judy Kirkland, Echo Point Marketing Partners
8/30/2009 - 5:00pm
Office Technology , Marketing

Judy Kirkland, Echo Point Marketing Partners

As co-founder of EchoPoint Marketing Partners, Judy Kirkland creates systems and toolkits that empower businesses to make marketing far simpler and far more successful. Drawing on an award-winning track record in B2B, B2C and B2G markets, Judy teaches clients how to develop an “echo point” — their own unique value proposition and brand — to determine what to spend, what to say and what biggest-bang tactics to use in online, print, broadcast and face-to-face marketing.

Before co-founding EchoPoint Marketing Partners, Judy enjoyed more than twenty years of success as a nationally known marketing consultant and copywriter for clients ranging from start-ups to Fortune 100 companies. In addition to her YodelPoint.com blog, she is a regular contributor to newsletters and ezines in the fields of franchise marketing, custom media, search marketing, and how to market small businesses and professional services firms.

View all articles by Judy Kirkland, Echo Point Marketing Partners

If you need more hyperlinks pointing to your site, try this: Google 20 keywords clients use to find you. Sure, competitors will pop up, but you’ll likely find complementary businesses, too. Send an e-mail to contacts at those sites explaining the synergies between your services and ask to trade links.

MarketingSherpa reported this strategy helped one services firm boost search traffic and leads by 58%.