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Workplace Conflict Resolution: 10 ways to manage employee conflict and improve office communication, the workplace environment and team productivity
How good is your e-mail marketing?
- By Judy Kirkland, Echo Point Marketing Partners
- 10/19/2009 - 10:30am
- Office Technology , Marketing
Judy Kirkland, Echo Point Marketing Partners
As co-founder of EchoPoint Marketing Partners, Judy Kirkland creates systems and toolkits that empower businesses to make marketing far simpler and far more successful. Drawing on an award-winning track record in B2B, B2C and B2G markets, Judy teaches clients how to develop an “echo point” — their own unique value proposition and brand — to determine what to spend, what to say and what biggest-bang tactics to use in online, print, broadcast and face-to-face marketing.
Before co-founding EchoPoint Marketing Partners, Judy enjoyed more than twenty years of success as a nationally known marketing consultant and copywriter for clients ranging from start-ups to Fortune 100 companies. In addition to her YodelPoint.com blog, she is a regular contributor to newsletters and ezines in the fields of franchise marketing, custom media, search marketing, and how to market small businesses and professional services firms.
The most recent Epsilon Email trends and benchmarks study shows average open rates for marketing “e-blasts” is 22.1%, with the average click-through clocked at 6.5%. Unlike many metrics in this economy, these figures are up from a year ago!
Keep these figures in mind as you calculate what results to expect or when looking at past performance of a mailing or performance data of e-mail lists you may be thinking about purchasing. To see the study, go to: Epsilon Q1 2009 Email Trends.
Workplace Conflict Resolution: 10 ways to manage employee conflict and improve office communication, the workplace environment and team productivity
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