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Best-Practices Leadership: Team management tips and fun team-building activities to boost team performance, collaboration and morale
Bob Bly
Bob Bly is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing.
There are so many copywriters out there today; it isn't hard to find one. The real challenge is finding one who has the know-how needed to "get it" when it comes to direct response copy — especially for writing landing pages, emails, white papers, direct mail, and other long-copy assignments.
For a free, no-obligation cost estimate, call Bob at (201) 385-1220 or visit him online at Bly.com.
Since these articles are usually contributed by ad agency owners and marketing consultants, one could make an argument that they are self-serving.
After all, the marketing consultants and ad agencies make money only when companies buy their marketing and advertising services.
Do they REALLY believe that spending money on marketing in a recession is smart business?
Or are they pushing clients to keep spending so the consultancies and ad agencies won’t starve?
During a recession, when money is tight, should companies ramp up their marketing activities and spending … keep them steady … cut back … or stop altogether?
What say you?
Best-Practices Leadership: Team management tips and fun team-building activities to boost team performance, collaboration and morale
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2 Responses to "The Truth About Marketing in a Recession"
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said this on 17 Sep 2009 5:46:14 PM EST
If the net you used to cast caught 10 fish, and of those 10 fish, 7 were edible...but now only 2-3 are edible...
Doesn't it make sense to either cast MORE nets or a bigger net? |
Author/Admin)|
said this on 17 Sep 2009 9:31:10 PM EST
Consistency is the key to marketing--whether in good times or in bad. You have to stay front of mind with prospective clients so when the good times roll back around, they'll think of your business when they have money to spend.
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