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Small Business Tax Deduction Strategies: 10 tips on Section 179, home office write-offs for the self-employed, tax deductions for vehicles, rental depreciation, real estate capital gains and more!
Bob Bly
Bob Bly is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing.
There are so many copywriters out there today; it isn't hard to find one. The real challenge is finding one who has the know-how needed to "get it" when it comes to direct response copy — especially for writing landing pages, emails, white papers, direct mail, and other long-copy assignments.
For a free, no-obligation cost estimate, call Bob at (201) 385-1220 or visit him online at Bly.com.
According to a survey published in Target Marketing (3/09, p. 37), it’s not online advertising, podcasts, search engine optimization, or webcasts.
E-mail marketing was cited by 28% of the marketing professionals ls urveyed as delivering the strongest ROI for customer acquisition online.
Search engine optimization came in a distant second at 7%.
Given that something like 80% of online purchases begin with an online search, I find this result surprising — and a bit suspicious, to say the least.
Your thoughts?
BTW, e-mail was also voted #1 for customer retention online, at 39%. This I find more credible: there is no better way of communicating with existing customers than e-mail.
Small Business Tax Deduction Strategies: 10 tips on Section 179, home office write-offs for the self-employed, tax deductions for vehicles, rental depreciation, real estate capital gains and more!
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1 Response to "Maximize Online Marketing ROI"
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said this on 01 Sep 2009 3:43:59 PM EST
I would say very suspicious and I would ask the question of how they actually monitored this to get a result such as this. I can believe that SEO may be second to emails if they are opt in emails, but not at 7%. Also, if a person finds a company online and requests email information do they count that as email, when in fact it is a direct result of SEO?
Interesting post, but as most of these go it usually favors the type of company putting it together and I would be that majority of this companies efforts are put into email marketing, thus the result. Personally, I delete any of the email marketing that I get. The only way I keep it is if I first found the company online (SEO) then I will accept it as a valid email. |
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