It's hard to answer your question without knowing who your clients are and what sort of merchandise or services you provide.
As someone who works in purchasing, however, I can tell you what matters to me: getting what I asked for and not being pressured to get something extra, speaking to a live person on the phone without being transferred numerous times, being able to email the company and getting a quick response. It's nice when a representative calls occasionally (maybe every three-four months)to see how things are going. Oh, and please don't drop by without an appointment.

In our company, repeat business is very important to us, so it's not just about making a sale, it's about building a relationship. Our clients are introduced to our executive team during their first visit. We don't overwhelm them with information, but provide a relaxed atmosphere where we can share ideas and gain knowledge about each other's business endeavors. The success of our clients is what makes us successful, so we make sure we are providing the right products to help their business grow and thrive. We are dedicated to service after the sale, so the client is introduced to additional team members who will assist them as the project progresses and those who will be there to help with questions or concerns after the project is completed. In a business environment where clients have so many choices, it's important to set yourself apart by gaining your clients' trust and confidence that you will outperform your competition in product quality, service and satisfaction.