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Small Business Tax Deduction Strategies: 10 tips on Section 179, home office write-offs for the self-employed, tax deductions for vehicles, rental depreciation, real estate capital gains and more!
Track your ad results on the cheap
- By Business Briefing
- 5/17/2004 - 12:00am
- Marketing , Sales Management
Business Briefing
Business Briefing is a collection of business-building advice from various resources, including HR Specialist, Small Business Tax Strategies, Executive Leadership and more.
Don't just guess at the success rate of your print ads. Place numeric or letter codes on ads to connect them with sales results and leads. Example: If you run the same ad in two local newspapers and a magazine, place a different code on each ad. With direct mailings, print codes on order forms and response cards. Do the same thing with broadcast ads by using different toll-free numbers in each TV or radio spot. For Web ads, use several different Web addresses (URLs) that lead users to your landing page. Examine your Web logs to determine which URL generates the most responses.
Small Business Tax Deduction Strategies: 10 tips on Section 179, home office write-offs for the self-employed, tax deductions for vehicles, rental depreciation, real estate capital gains and more!
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