Execs at information-technology provider Dimension Data had three challenges: (1) promote employee awareness of the company’s “green” initiatives; (2) address low morale as workers and the organization struggle with the economy; and (3) encourage a global workforce to interact more with each other.
It solved all three problems with a photo contest.
HR invited the South Africa-based company’s 10,000 employees, based in 47 countries, to “show us your environment.”
In response, staff from New York to Nigeria sent in more than 500 photos—everything from the jarring contrasts of a busy highway abutting a forest preserve in Washington, to a close-up portrait of a lion near Johannesburg, to the forbidding terrain of central Australia.
“We were surprised to see how many entered, and how much talking about it there was in the offices and comparing our favorite photos,” says Leanne Scott-Williams, an HR manager in the firm’s Schaumburg, Ill., office. “When you see pictures from the other side of the world and realize they’re taken by people who work for the same company, it created a global citizenship for us that we didn’t have before.”
HR posted the photos on the organization’s intranet and is compiling a coffee table book, posters and screen savers of the best ones. They’ll be distributed to employees.
The cost was minimal—just the time invested by the people who created the contest web site and the price of printing the books. There were no prizes.
Contact: Leanne Scott-Williams at email@example.com.
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