You may be using Twitter.com already. If not, it’s worth taking a second look.
Why? Because savvy businesses are using the tool to do some of what you do already—smooth out the information flow between leadership and everyone else.
Put the word out. When a Stanley Cup broadcast suddenly went black in late April, according to USA Today, many Comcast subscribers simply scooted to Twitter to find out why. Comcast quickly posted “tweets” about the problem, which subscribers could easily find on Twitter.
Comcast isn’t the only company using Twitter to reach out to hundreds of people. PepsiCo, JetBlue Airways and Whole Foods Market all use Twitter as a customer service tool. Imagine how long it would have taken to contact all those Comcast subscribers by phone.
Resolve a problem quickly. Send a problem to a company’s Twitter account, and you’re likely to see the problem resolved quickly. Companies are listening to what customers say about them in real time. And they’re aware of the power your words can make in the online community.
The Harvard Business Review reports that employees bring three things to the job – IF they know how to cultivate and capitalize on a deep and wide network:Track down an answer without punching 1-800. Example: Know your boss wants to work during an American Airlines flight? Send a tweet to find out whether his flight has Wi-Fi. You’ll receive a reply from @AAirwaves.
Let Business Networking help you and your team develop critical networking skills...
- Inside information that no one else has yet
- Access to diverse skill sets so they can more easily get the job done
- Power and influence since they know whom to call when they need a resource or have a problem.
Find out what internal or external customers think. Ask people to weigh in on a new product or service. PepsiCo used social media to ask customers to vote on one of three choices for a new Mountain Dew flavor.
Don’t think of Twitter as something for the trendy few. Instead, think of it as a free tool to help you quickly and cheaply respond to customers, answer questions and roll out tailored products and services.
Building a robust team of networking-savvy people is vital to viral growth and strategic expansion. In Business Networking, we’ll explore:
- Unconnected employees: who are they?
- Nine ways unconnected employees hurt your business
- Training tips that guide employees to better internal and external communication
- How to create, cultivate, and capitalize on internal and external connections
- 10 things you can do NOW to build networking competencies in your workforce
- What are the core competencies of a business networking skill training program?
- When employee complains about discrimination, be alert for signs bosses are retaliating
- Use media to boost the organization's stature (and yours)
- Having 'the talk': Wise words for troublesome people
- T. Boone Pickens: Somebody's gotta lead
- Hand-helds, laptops and 'friending': Managing the new culture clash