Despite their discomfort with new web tools—like YouTube, blogs and Facebook—some executives are finding value in them.
When James Schiro, chief executive of Zurich Financial Services, had to cancel a large midyear meeting to save money, he turned to YouTube.
Instead of speaking live to an audience of 400 people, he went on the road every week to visit Zurich’s locations. Each time, after speaking with a team in person, he posted a video so everyone could watch.
His videos are short—only a minute and a half or so. But they’re long enough to “articulate the strategy, tell them where we’re going, what I want them to do, and what I’m hearing, good and bad, in the organization,” Schiro says.
Not only is it a cheap way to communicate, it’s where young people are, says Schiro. The Internet is where they’re getting their information. So far, he says, “the response has been fantastic.”
— Adapted from “The C.E.O., Now Appearing on YouTube,” Adam Bryant, The New York Times.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/9635/ceos-you-too-can-youtube "