Movers who work for All My Sons Moving & Storage used to show up for their shifts not knowing if there would be any work for them that day. Now they can check online to learn if they need to make the trip to the Farmers Branch, Texas, headquarters to pick up a truck.
Still, many of the organization’s 3,000 full- and part-time movers don’t use the Internet, so the new schedule isn’t as effective as managers had hoped.
So CFO Ormando Gomez decided to try to recruit more Internet-savvy movers—by using the Internet to recruit them.
Now, would-be new hires apply through ads they find on craigslist, Monster.com and other sites. The organization’s help-wanted ads are linked to a new career site that lists the firm’s openings for drivers, sales estimators, dispatchers, claims adjusters and customer service reps.
“We’re recruiting a higher caliber of employee—someone who understands the Internet, so we know they’ll be able to use scheduling boards,” says Gomez.
Employees also can view ratings posted for them by customers, which managers use to decide which movers get the best jobs. “Now, they’re saying to us, ‘What do I have to do to get my scores up?’ They’re working for their tips and for the rating.”
Contact: Consultant Bernadette Bell at (972) 363-3612.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/9569/internet-recruiting-strategy-reaps-tech-savvy-movers "