Digging your company out of this recession will probably require some unconventional thinking. Most small businesses can’t simply play it safe and expect to thrive, let alone survive.
Ira Blumenthal, author of Ready, Blame, Fire: Myths and Misses in Marketing, points out 10 common business myths that small business owners are too quick to believe in:
Myth 1: The future is out of our control. Blumenthal says business owners, instead, should live by the famous quote from the legendary Peter Drucker, the father of modern , who said: “If you want to predict the future, create it.”
Myth 2: Follow the leader. While it’s always wise to learn from others, don’t be content to remain in the middle of the pack. Become a leader yourself by following your own head and heart.
Myth 3: Bigger always means better. It’s still a common belief in business that big crushes little. But “big” companies can also be inflexib...(register to read more)
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