Light a fire under your readers and spur them to action by using these three cardinal business-writing rules:
1. Get to the point. Within the first sentence or two, tell them why you’re writing.
2. Don’t assume. What do you know that your reader doesn’t know? Fill in the gaps. That includes explaining acronyms.
3. Explain what you’re thinking and what you want the reader to spend time on.
Avoid simply sending a forwarded chain of messages with a “What are your thoughts?” tacked at the top. Instead, do the thinking for the recipient. Give your opinion or options for the reader to respond to.
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