When an entry-level job for a web page designer job opened at Scottsdale, Ariz., marketing firm SpinSix, managers combined their desire for more publicity with a strategy to attract the best-qualified employee. They held a contest.
They advertised the $50,000-a-year-plus-benefits job as “the best job in Arizona,” and asked applicants to compete for it by designing a marketing web site for a fictitious company. By late April, they had 100 candidates.
When managers choose the best of the applicants’ web sites in June, they will offer the job to the creator, provided he or she does well during an interview and doesn’t present other deal breakers—like a felony conviction, says publicist Melissa Rein.
Note: Rein advises HR pros who might like to host contests of their own to work closely with their legal teams to make sure the contest’s promotional material doesn’t promise the job’s salary as a prize or guarantee the job to someone who might not be a suitable employee.
Applicants must be college graduates with a major in marketing, design or a technical field that qualifies them to create marketing web sites.
The company hopes the contest will help it land a well-qualified employee. But Rein says it has already reaped the organization plenty of attention from the local media.
“It’s sort of a bucking-the-trend story,” says Rein. “That’s nice in the [depressed] job market here.”
Contact: Melissa Rein at (602) 384-4747.
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