If you’re still grumbling about joining Facebook, LinkedIn or Twitter, know this: Social networks are good for business.
“It’s very well documented that businesses that focus on marketing during tough financial times can actually improve,” says Karen Quintos, a vice president at Dell.
The web is the fastest-growing way to reach large numbers of customers, and Facebook is one of the easiest applications on the web for self-branding and marketing.
Example: Wiggly Wigglers, a garden supply company in England that won last year’s Global Small Business Excellence Award, uses social media, including a Facebook page and a weekly podcast, to reach gardening fanatics worldwide.
—Adapted from “Can Facebook Help Your Business?” Nichole Nichols, Pink, www.pinkmagazine.com.