Financial firms could have avoided some public backlash if they’d done some early PR, says Adam Hanft, CEO of the marketing firm Hanft Raboy.
Avoid a “greedy” image:
Create a board seat to represent consumers, bringing transparency to the boardroom. It might work like this: First announce the initiative and ask consumer-advocacy groups for nominations. Have shareholders vote online, in a completely visible process.
Make your philanthropy come alive. Contributing to worthy groups? Get the word out. Ensure your charity efforts reach street-level needs, and that philanthropy isn’t mostly about networking.
— Adapted from “How Bankers Screwed Up Their PR,” Adam Hanft, Daily Beast.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/9054/looking-good-not-greedy "