• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Seeking radical change in your organization? Be revolutionary.

While managers believe in distributing information, rebels realize that emotions of pride and anger can move a group of people forward.

Example: The managing director of Gujarat Gas, an affiliate of British Gas, wanted his organization to be more responsive to its customers.

But it was a group of young, midlevel managers with a fierce commitment to the change who took a radical approach. They believed that being responsive didn’t mean doing something for customers, but doing something with customers.

So the managers turned employees into “customers.” Their task was to visit the Gujarat Gas office. After having to pass through an interrogation at the front gate and then wait while various clerks (played by customers) delayed things, the team discussed their experiences.

What they felt was moral shock and shame—hot emotions strong enough to “unfreeze” the organization.

— Adapted from Market Rebels: How Activists Make or Break Radical Innovations, Hayagreeva Rao.

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/9047/think-like-a-rebel "

Leave a Comment