Say a deadly listeria outbreak is traced back to a food plant you own. How do you handle the crisis?
CEO Michael McCain of Maple Leaf Foods faced that challenge last year when an outbreak of listeria led to several deaths. Despite the grim events, McCain was named CEO of the year for 2008 by the Canadian Press. Here’s why:
He acted swiftly, recalling all products and shutting down the plant for decontamination.
He publicly took full responsibility on behalf of his company. Rather than relying on a well-groomed spokesperson, he delivered “deepest and sincere condolences” to families without mincing words.
He exuded compassion, authenticity and integrity. Even one of the people suffering from listeriosis praised McCain, saying, “The and effort taken by Mr. McCain ... are truly commendable.”
McCain proved the company’s ethical mettle and preserved its reputation.
—Adapted from "Maple Leaf Foods listeria lawsuits settled," Tiffany Crawford, National Post
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/8864/ceo-of-the-year-handles-pr-disaster "