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After 38% of Prudential Financial’s employees identified themselves as adult caregivers in a 2004 survey, the financial services firm started ramping up its elder care benefits.

Today, the firm offers more than half a dozen benefits for employees who help out older parents and spouses.

The newest is access to a geriatric care specialist, who helps employees and their elderly parents decide on housing and care arrangements. Employees pay $100 for three hours—a $600 value.

Employees don’t pay anything for up to three 30-minute consultations with a financial advisor to talk about their aging loved ones’ budgets, credit and debt.

An elder law program is gratis, too—four two-hour consultations worth about $200 each. That program helps employees with their parents’ estate planning and legal documents such as wills.

The company’s already-existing employee assistance program offers counseling to stressed-out caregivers, and its backup care program—which costs employees $4 an hour—sends in-home caregivers to a parent’s home for up to 80 hours a year.

“We know employees say after they use the service that they would have missed work if they didn’t have it,” notes Maureen Corcoran, VP of diversity.

Contact: Peter Price, director of global communications, at peter.price@prudential.com.

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