A good wellness program can spur employees to ditch unhealthy behaviors, reducing their health care costs and helping them work more productively. But that’s only if they participate.

Offering a wellness program isn’t enough, say the HR advisors at Sibson Consulting. Organizations should do everything they can to persuade employees to participate in the programs, which increases the chances that they will change their behaviors.

Here are four ways your organization can bolster participation by improving the way it communicates wellness to employees.

1. Shine a light on wellness. Employees probably won’t dig through all their medical benefits to find out how to sign up for a smoking-cessation class. Assess how easy it is for employees to get information about specific wellness programs.

Advice: Ask employees—through surveys or focus groups—how they get details about the programs and how easy your wellness materials...(register to read more)

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