Take this simple test to see whether what you’re telling your people about the economy is way over the top.
Give yourself one point for each statement that sounds familiar:
1. “Our team is totally loyal.”
2. “Our market is so large that a 40% reduction won’t matter to us.”
3. “It’s too early to tell if we’ll be affected.”
4. “The sales pipeline is still strong with orders we’ve already booked.”
5. “We can jump-start sales with a few tweaks to our product.”
6. “We can reduce expenses without affecting headcount.”
7. “Our customers are totally loyal.”
8. “We hear that our competitors are in trouble, but we’ve been more conservative with expenses.”
9. “In these times, [some big company] needs what we offer.”
10. “We’ve built an extremely viral product, so we can reduce our sales and marketing expenses.”
1-3: You’re not completely clueless, although making even three of these statements shows more delusion than optimism.
4-7: Unless things turn around soon, you’re dreaming. Prepare to give your employees the straight scoop and work with a recovery plan.
8-10: Launch a recovery plan and light up your own professional network while you’re at it.
— Adapted from “How to Tell If Your CEO Is Clueless,” Guy Kawasaki, How to Change the World blog, http://blog.guykawasaki.com.
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