Name your projects. If you’re developing an idea or heading a work team, choose an attention-grabbing name to describe it. A chief financial officer at a large company launched a series of discussion groups where senior executives mingled with a dozen randomly selected support staff. He called it “The Roundtable,” and he became known throughout the firm as its creator.
Gather third-party testimonials. Movie producers might proclaim their film as great, but the public may not care unless they read rave reviews. Similarly, you need to get others to do your bragging for you if you want to be believed. How? Request written feedback on the new system that you’ve designed to make everyone’s job easier. Ask the respondents for permission to distribute their responses. Then highlight what the most enthusiastic users say in a general memo.
Create a “buzz.” If you’re about to make an important presentation or announce a restructuring in your department, drop hints ahead of time to key people about how the changes will benefit them. Don’t mislead them, of course, but get them to buy into your plans by focusing on the positives. Your goal is to build anticipation for a major event and generate word-of-mouth enthusiasm.
Tap Most organizations have a newsletter, voice mail or e-mail system that links employees. Take advantage of that vehicle to disseminate exciting information about your work and how it affects others. Provide updates on your team’s success, along with facts and figures. channels.
Like what you've read? ...Republish it and share great business tips!
Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...
We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.
The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.
" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/8154/launch-a-public-relations-campaign "