1. Security. Bigwigs want assurance that they’re not risking their necks by approving your budget request or giving you carte blanche to implement a “risky scheme.” Give them peace of mind by showing that no matter what the outcome, their position is secure.
2. Predictability. Cite precedent to prove you’re not just dreaming up a rosy scenario. The more you can convince bosses that there’s a high probability of your proposal’s success, the more likely they’ll endorse it.
3. Payoff. Quantify the benefits of your idea. Avoid vague promises such as, “We’ll get a great return on investment.” Instead, cite hard numbers (“I project a 15 percent ROI within three months.”)