At that point, cynicism can set in. Take these steps to persuade them to keep the faith:
Remove your BS filter. If you’re perceived as a mouthpiece for the top brass, your staff will dismiss your pitch. But if you come across as authentic, they’ll listen.
When you discuss the next change, imagine you’re talking to yourself. Skip the here’s-why-we-have-to-do-this speech in favor of a more intimate, unguarded chat about what you and your employer hope to accomplish. Be honest, even vulnerable, about the risk of introducing another change. But emphasize the payoff if everyone makes it work.
Acknowledge your team’s doubts. Admit that you were dubious at first, too, then review point by point what won you over. Explain what your employees can gain by cooperating. Examples: Dangle cash bonuses, paid time off or more flexible work conditions if the change produces its intended benefits.