Mimic job postings. Read online ads for the positions you covet. They provide clues as to the ideal candidate, so craft your résumé accordingly.
Example: If an ad states “familiarity with permission marketing a plus” and you’ve done this, list it on your résumé and prepare to discuss it.
Stay current. Recruiters’ language changes constantly. Lace your résumé with the latest jargon. Examples: Emphasize your “branding”—rather than marketing—experience, or your oversight of “telesales,” not telemarketing.
Use acronyms. Some recruiters program their search engines to look for abbreviations as well as full words. By including an acronym on your résumé, it may go to the head of the list. Example: Mention both UAT testing and user acceptance team testing if you’re interested in product-development manager jobs.