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Secrets of guerrilla recruiting

Smart ways to find top candidates

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in Hiring,Human Resources

With unemployment rates at a 29-year low, you’re not alone in your hunt for qualified candidates.

You can run a classified ad and post jobs internally, but that may not work. You’ve got to dig for true gems. Here’s how:

Campaign 24-7. Always look for people to recruit. Carry a two-sided business card wherever you go; on the back, print information on the company and an invitation to call you to discuss career opportunities.

If you meet a waiter or retail clerk who impresses you, give him your “recruiting card.” And as long as the person’s boss isn’t nearby, get a phone number so you can follow up.

Raise your Web profile. Approach colleges, vocational training centers and public libraries to see if they will post a link from their home page to your company’s Web site. They might be willing to help job seekers learn about your firm.

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