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Launch a visibility-building campaign

by on
in Career Management,Leaders & Managers,Management Training,Office Communication,Workplace Communication

Getting ahead requires getting attention. But trying too hard to trumpet your greatness can backfire. Walk a fine line by quietly promoting yourself:

Serve as a press contact. Alert the head of media/public relations or corporate communications that you’re willing to talk with reporters about certain topics, such as your area of expertise, business trends and new technologies that you use. The benefits are twofold: When you’re quoted in news stories, headhunters might contact you—and higher-ups within your company may take more notice of you, too.

Volunteer as spokesperson. Whether it’s a cross-departmental team or mediating between two warring workers, offer yourself as a messenger or mediator. Serving as a conduit between employees and senior management can help you develop high-level relationships and earn the trust of head honchos.

Send congratulatory notes. Jot a quick note to company colleagues who have been promoted, congratulating them and offering to work with them. They’ll remember when teams are picked for high-profile interdepartmental projects.

Take photos. Focus on capturing peers or bosses in flattering moments, like when they receive an award. Then give them copies with a nice note. They’ll not only appreciate your thoughtfulness but will treat you warmly and see you as an ally.

Attend the right events. If your company hosts a brown-bag lunch program with a guest speaker or has an extra ticket for a charity dinner, show up. Your presence sends a message that you’re a team player who wants to support your organization. Such events can also offer great networking opportunities.

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