Use this three-part approach to make sure you’ve got enough “oomph!” behind your mission.
- Think big. The Romans aspired on a grand scale. Their ability to think big guaranteed that they’d set aside enough public and private space to accommodate a growing republic, then an empire. Example: The Coliseum covers nearly three football fields at its major axis. It towers about 15 stories and can hold up to 70,000 spectators.
Lesson: Ask yourself if you’re thinking big enough … if you’ve got enough room to grow.
- Think long-term. The Romans designed and built their public places to last. Many of these engineering wonders are still standing.
Lesson: Ask yourself if your solution represents a quick fix or if it lays the groundwork for greater things.
- Think “image.” The Romans intended the colossal size and luxurious materials of their edifices to inspire awe and serve as permanent reminders of Rome’s strength and superiority. Crowed Caesar Augustus: “I found Rome a city of bricks and left it a city of marble.”
Lesson: Consider how well your image works as a source of power, from your physical presence to the symbols of your . Then, consider what kind of legacy you will leave.
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