Yet, some top executives, including Jack Welch, still include a pat on the shoulder or a warmer-than-usual handshake among their tools.
Case study: After giving a speech a few years ago, Welch talked with each of the 30 customers present, and he touched every one of them.
To use the power of touch:
- Do it in public settings, not behind closed doors.
- Use it sparingly, to reinforce the importance of camaraderie on special occasions.
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