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Driving Nissan toward its goals

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Charismatic CEO Carlos Ghosnhas driven Nissan’s historic turnaround with a simple leadership strategy:  State a lofty goal, and expect everyone to meet it. Examples:
  • In 2000, he issued a directive to cut purchasing costs 20 percent and halve the number of suppliers. Nissan hit that goal in 2002.
  • In 2002, he announced that Nissan’s net debt would drop to zero. Nissan hit that one in 2003.
  • In 2005, he vowed that Nissan would sell 4.2 million cars and trucks. That will probably happen, given Ghosn’s track record.
— Adapted from “Nissan’s Boss,” Business Week.

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