Driving Nissan toward its goals
Charismatic CEO Carlos Ghosnhas driven Nissan’s historic turnaround with a simple leadership strategy: State a lofty goal, and expect everyone to meet it. Examples:
- In 2000, he issued a directive to cut purchasing costs 20 percent and halve the number of suppliers. Nissan hit that goal in 2002.
- In 2002, he announced that Nissan’s net debt would drop to zero. Nissan hit that one in 2003.
— Adapted from “Nissan’s Boss,” Business Week.
- In 2005, he vowed that Nissan would sell 4.2 million cars and trucks. That will probably happen, given Ghosn’s track record.