Motivate people based on their needs
Psychologist Abraham Maslow organized human needs onto a pyramid, with the most basic needs on the bottom and the most highly evolved on the top.
Maslow’s Hierarchy of Needs, from bottom to top: Food, water, warmth and life’s other basics. Safe surroundings. The desire to be accepted by a group and work as a team. Self-esteem. The confidence that comes from mastering work and being rewarded. Self-actualization. Creativity, high-level thinking, spiritual beliefs. Lesson: People are most creative only after they’re recognized and rewarded for their work and after they’ve been accepted as part of the team. — Adapted from Maslow on , Abraham Maslow, Wiley. Management
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