Vision can be tough to come by. You need to know where you’ve come from, whom you admire and what you value.
Loyalty? Creativity? Prosperity? What stokes your engine? What matters most and what are you determined to accomplish?
Meet these criteria and you’re there:
- Picture it in your mind’s eye. That is, a literal vision. What does it look like? What would people actually see in the future?
- Tell a compelling story. Ideally, your story needs to draw on lessons you’ve learned, laced with the struggle between what you wanted to achieve and the obstacles you faced.
More than ever, your employees and customers want to know: What’s in it for them? If you can persuade people that something big is important and it aligns with their own interests, you’ll make believers out of them.
- Make sure it’s achievable.Your goal should be a stretch, but make sure it’s possible.
—Adapted from Total , Stewart Friedman, Harvard Business Press.