What do the nation’s top 25 small business employers (those with 50 to 250 employees) have in common? Great communication.
The top 25 put into play an “open communication” concept, says Deb Cohen, chief knowledge officer at the Society for Human Resource , which conducted a survey. Key components of their strategies:
- Build trust and retention by encouraging honest talk. Example: The entrepreneurs seek good conversations with employees so they can find out “what their needs and motivations are, why they stay, and why they leave,” says Cohen.
- Communicate in a number of ways, simultaneously. The best 25 use all-staff meetings, newsletters, bulletin boards, etc.
- Strike a two-way conversation. “The communication is from the top down and also within specific divisions where managers listen to employees and report up to the president,” Cohen says.
— Adapted from “Best Practices from the Best Employers,” Karen E. Klein, BusinessWeek.
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